Web Strategy
The digital strategy service will craft a plan to create and develop your company online presence adhering to your business development and growth plans. Depending on your business maturity, immediate needs, and long term goals, our comprehensive web strategy service addresses the following: research of the market environment along with behavioral research and audience profiling, competitive analysis and bench-marking, web audit and web analytics review.
Thereafter, we develop unique branding, messaging, positioning, and differentiation strategies geared to cultivate audience awareness and engagement. We highlight the authenticity and uniqueness of your company to your audience. We apply practical, measurable, call to action strategies to improve user engagement, interaction, conversion, and user retention. Our learning of your business needs and engaging in research and documented strategy is the first step towards success.
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The Dynamic Process
focused on implementing UX/UI driven solutions
- We understand every project is different. We consult on your vision – needs goals objectives and bounce off workable ideas. Who is your target audience? What problem are you solving for them? We analyze your audience, benchmark competition, conduct your digital presence audit, and run some web analytics. What makes your business unique? We outline the best fit branding and positioning, key messaging, and creative UX strategy for implementation.
- Information architecture, clickable wire-frames, slick design tools…hand crafted designs for web, mobile, media & touchscreen, SaaS platforms. Our visionary team works to enhance, innovate, maybe simplify, and redefine how users engage and interact with your digital presence. User experience is executed with traffic audience attraction, conversion, and brand loyal retention as key factors.
- Our choice of front end web technologies have broad support for desktop and mobile to ensure optimum performance and compatibility across browsers and devices. Additionally, specific CMS and development frameworks with hand written code or custom development requests are supported.We build with a focus on clean & lean code, maintain-ability, and expand-ability to sustain your business growth.
- We collaborate w/client and users to review, test, revise, and submit. We review the front end design conversion quality, test navigation, functionality, and browser/platform compatibility. We review unique page titles, descriptions, keywords, and URL tags. We test cloud performance and security to ensure optimum operation as intended. Next – revise and make the necessary adjustments, thereafter we launch.
